How to measure the ROI of your marketing actions?
Essential KPIs by channel
| Channel | Main KPIs | Benchmark to follow |
|---|---|---|
| Open rate, CTR | Progress from one campaign to the next | |
| SMS | Delivery, CTR, conversions | Progress from one campaign to the next |
| AutoDial | ASR, contact rate, conversion | Progress from one list to the next |
| SEO | Rankings, organic traffic | Top 10 target keywords |
| Advertising | CTR, CPC, ROAS | Profitability of ad spend |
Recommended tracking tools
- Google Analytics 4 — web traffic, behavior, conversions
- Google Search Console — SEO performance and indexing
- UTM Parameters — track each channel in your URLs
- Meta/LinkedIn Pixel — retargeting and conversion measurement
WebTic monthly report
For your active campaigns, WebTic provides each month:
- Month-over-month evolution of key metrics
- Top/flop content analysis
- Optimization recommendations
- Budget review with detailed ROAS
